Mastek gets professional case study video shot on client premises
Mastek gets professional case study video shot on client premises https://youtu.be/rTadnJw_UlY?si=kPceoxalaa_f-viJ Client: Mastek Keen to film happy but busy customers talking about Mastek Needed to travel to customer sites to film stories, but lacked time and resources I handled production, interviewing and directing duties for the video, working with trusted freelancer network The Challenge When you’ve […]
Carbon Black showcases office culture with friendly recruitment video
Carbon Black showcases office culture with friendly recruitment video https://www.youtube.com/watch?v=gXIiOJJ2TmE Client: Carbon Black by Broadcom Experiencing a period of growth, and needed to attract top talent to its sales team Wanted to create compelling content for candidates and new starters, but lacked internal video production resource I handled production and directing duties for the video, working […]
Lightspeed POS serves up personality with video case studies
Lightspeed POS serves up personality with video case studies https://youtu.be/7Vqhb8BbxO0 Client: Lightspeed POS Heavy emphasis placed on producing case study content that reflected the personality of the customer All aspects of video production handled, including scripting and storyboarding (and some acting!) The Challenge Case studies are all about your customers – and video case studies give […]
Veesus outsources case study creation with complete confidence
Veesus outsources case study creation with complete confidence Client: Veesus One-person marketing team with minimal budget Relied on me for case study creation, upload to website, and all project management Created 11 case studies in 2 years View The Challenge Veesus had a great product, but marketing was on a shoestring. The marketing manager was running […]
PointFuse gets effortless case studies despite a complex niche
PointFuse gets effortless case studies despite a complex niche Client: PointFuse Super-technical niche that very few writers could handle. The case studies I wrote were both technically accrate and told an engaging story. Library of case studies quickly built up with minimal effort from the marketing team. View The Challenge It’s hard to find writers […]
Claranet keeps quality case studies coming through compelling copywriting
Claranet keeps quality case studies coming through compelling copywriting Client: Claranet High demand for case studies, but small marketing team High-quality case studies written without direct customer involvement View The Challenge Small marketing teams are often saddled with the same expectations as their larger counterparts in other organisations – and the marketing team at Claranet was […]