B2B thought leadership content

Carefully considered and crafted content to fuel your B2B thought leadership marketing

If it's worth saying, it's worth saying well

A lot of B2B thought leadership content is, frankly, guff. I help you cut through the crap out there by communicating your insights in a way that moves the conversation in your space forwards.

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The process

How it works

The first thing we’ll do is get together so that I can understand what content you want to put out there, and how it fits in with you wider B2B thought leadership marketing efforts.

After that, I’ll get to work writing your content – including any desk research or conversations with experts in your team that’s needed.

Finally, we’ll go through a few rounds of revisions to the content. Then, your thought leadership will be finalised and ready for you to use.

B2B thought leadership examples I've written

FAQ

I write blogs, full-length articles, and position papers. I can also help you bring your thought leadership to life via video. See my portfolio for examples of my thought leadership work.

Absolutely! It’s very common for my work to be bylined to someone else. My role is to get your expert opinions out of your head and onto the page – with your name at the top.

I’m not – but you are. I interview you (or whoever your thought leader is) to get your ideas and expertise out of your head and onto the page. I’m very experienced at quickly researching highly technical topics to hold pseudo peer-level conversations with experts and understand their answers so I can write your content with minimum input from your business.

My process is as follows:

  • Once a project has been agreed, I arrange an interview with your expert – whether that’s you or someone else in the business.
  • In that interview we discuss the topic you want to create content about in detail.
  • From that conversation I produce an outline of the content, which you approve.
  • I then write the content. You get two rounds of amends to the copy, which is usually plenty.
  • The content is delivered to you in Word format, for use wherever you like.

The cost depends on a number of factors, including the length of the asset you want created, the level of research needed, and the overall value of the piece to the business.

But, to give you an example, this piece of content I created cost around £500.

Thought leadership is more involved than other forms of content creation, and needs to be delivered to a higher standard if you want anyone to take you seriously.

I aim to deliver a first draft of a piece of content within two weeks of taking the brief. I can sometimes get it done faster, or it might take longer if I have a holiday booked or if it’s a particularly complex issue we’re writing about.

We’ll discuss your timelines in our initial call, and arrange a delivery schedule that works for you.

Client Testimonials

"What I particularly enjoy about Jon are his probing questions which help me get to the heart of what I’m really trying to communicate and his willingness to challenge me and give a different perspective, all with a damn good dose of humour!"
Julia Director, Connor Consultancy
“I’ve quickly read that article and it looks spot on to me – I like the cloth and balloon example, I must say.”
Llyr Senior Software Engineer, OxTS
"I’d strongly recommend you use Jon if you need first-class B2B content that stands out from your competition.”
Alex Marketing Manager, Original Software

Share your expertise

Get in touch with me today and get your thought leadership content creation booked in. The sooner your thoughts are out there, the sooner you'll see results.
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