Copywriter, content marketer and ghostwriter
Copywriter, content marketer and ghostwriter
A data-led report can be a wonder for yoru lead-gen. But they are notoriously tricky to create. Working with me takes the pain out of the process, giving you a high-quality report without the high blood pressure.
From helping with question-setting to working with your research partner to proofing the final report, I’m with you every step of the way.
There are lots of ways I can get involved in the research report writing process. I can be involved from day one, helping set the questions so you get data back that’s useful. You could bring me in once the data has been gathered, helping to craft a narrative that is powerful and actually supported by the data. I could even just get involved once you actually need to get the report itself written.
Whatever point you choose to bring me in, you can rely on me to be curious and analytical, without losing sight of the marketing goal we’re working towards.
Yes! I can do annual reports (including gender pay gap reporting) as well as one-off research pieces.
In my experience, research agencies aren’t always clued up on the nuances of your industry. I’ve seen survey data that looks brilliant – except a question has one wrong word in it that makes the data useless for marketing. That’s what I can help you avoid.
The key is understanding the story the data is telling you. The objective of a report isn’t to show off your research; it’s to tell a story supported by the data.
I trawl through your data and work with your researchers to build that narrative so your report is as compelling as possible for readers.
The final cost of a research report will vary considerably depending on what you want me to do. Even if I’m just writing the report, though, it won’t be cheap – research reports are big and detailed documents. Contact me to tell me about your project and I can get a quote together for you.
From inception to completion can take months, depending on how many stakeholders you want to include, how long the research takes, and so on.
Before we start work, we’ll discuss timelines so you know what to expect the whole way through.
Of course! In addition to the main report, I can craft blog posts and thought leadership content to draw your audience in.
I can also create social posts to give your report reach on LinkedIn, X, even Facebook and Insta if you think people will click there.
I can even create sales packs to give your sales teams the key insights from the report and help them use the data in their conversations with prospects.
