Copywriter, content marketer and ghostwriter
Copywriter, content marketer and ghostwriter
Veesus had a great product, but marketing was on a shoestring. The marketing manager was running things completely solo, with minimal budget, and needed results. A particular objective was capturing happy customer testimony, to aid the sales process. But with everything falling on her to-do list, it was impossible to find the time to collect and write those stories.
I came recommended from Veesus’ sister company, PointFuse, and thanks to my experience as an in-house marketer I was able to offer a comprehensive case study service for Veesus. Not only did I write the case studies, I:
– project managed each case study through to completion
– created social media posts to promote each case study
– created PDF versions of each case study
– uploaded those PDFs to Veesus’ website
Taking the entire case study process off the marketing manager’s hands meant she could focus on everything else, with complete confidence that she was getting high-quality content delivered straight to her website.
In fact, the process worked so well that in two years we racked up an incredible 11 case studies, capturing the broad range of customers that Veesus works with.
11
case studies written in 2 years