OXTS recently rebranded, creating a fresh and modern new look for themselves that is a credit to the brand. But once the initial brand work and the website were done, it was time to turn to the mass of documentation – all of it in Word – that exists in the company.

That includes a variety of internal documents used to train new starters and document policies, right the way up to technical manuals hundreds of pages long. Some manuals hadn’t been rebranded for over a decade, and many were created by authors with different levels of proficiency in Word. Some had tables that were actually text boxes positioned to look like a table, while others had table captions missing, inconsistent heading styles, and more.

Pulling all those into order was a mammoth task, and one that would take the internal team away from BAU marketing activities without help. So they called me.