Chunky, data-led research reports generate 141 leads

Client: Risk Ledger
  • Wrote two reports based on proprietary data
  • Writing involved multiple stakeholders and reviews
  • The reports generated 141 leads between them, wide media coverage, and three opportunities
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The Challenge

Risk Ledger operates a platform that gives it enormous insights into supply chain security – a fact which Tom, Risk Ledger’s marketing manager, wanted to use to establish the brand as leaders in the space. But with a small marketing team focused on a pressing need to scale the business, finding the time to research and write the reports that would form the centrepiece of those campaigns was impossible.

The Solution

I was presented with the raw data and some very rough outlines, which Tom asked me to turn into a chunky report chanelling the spirit of the Verizon DBIR. I got straight into the data, looking at the narrative critically and ensuring that the data supported that narrative. I wrote the copy in stages, so that Risk Ledger’s team could review while I was writing, getting the piece delivered faster. Thanks to the efforts I and Risk Ledger put in, the reports were picked up by a wide range of media outlets, helping Risk Ledger raise its profile significantly. As an added bonus, the pieces together generated 141 leads, three of which turned into business opportunities – providing some concrete ROI alongside the vital brand building work we wanted to do in the first place.

The Feedback

“I really enjoyed working with Jon. His greatest strength is his ability to really get into the nitty gritty of the content and ask the right questions to the right people. This approach means that the quality of content that Jon comes out with is very high.”

Tom, Marketing Manager, Risk Ledger

141 leads

generated

3

business opportunities created