Sales email copy delivers 10x ROI for In-House Business Solutions

Client: In-House Business Solutions
  • Needed to attract new clients for web design services
  • Had identified a niche and generated a list of likely prospects - but needed killer copy
  • 12% of recipients converted into leads, with an ROI of 10x
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The Challenge

In House Business Solutions was running a sales campaign to drum up new clients. The business had identified a key market to target, and even identified a number of key targets to approach. But the business was stuck on how best to approach these prospects. What message would best resonate with the audience and turn them from cold prospects to warm prospecsts that could be sold to?

The Solution

I drafted IHBS email copy that the business could send out to its prospect list. I took the time to understand the business and why people bought from it – the human factors beside the products, which are often more important to buyers in the early stages of the sales process.

An incredible 44% of the emails generated responses, with 12% leading to business for IHBS.

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