DEI thought leadership generates 42 downloads in 2 weeks

Client: 73Bit
  • White paper written by non-native English speaker for an English-speaking audience.
  • Edits made to paper to ensure readability and narrative flow.
  • Paper was downloaded 42 times in the first 2 weeks
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The Challenge

Much of the working world uses English – but if you’re not a native speaker, it can be hard to create content that accurately communicates your brilliant ideas. Vikram at 73Bit had written an exciting paper outlining a new approach for demonstrating the ROI of diversity, equity and inclusiveness (DEI) initiatives, and wanted to ensure that the paper read as well as possible.

The Solution

I edited the white paper to bring out Vikram’s ideas as powerfully as possible, while ensuring that the narrative flow worked and that the English was as good as can be. We worked in Google Docs for ease of collaboration, and in just two weeks the paper was ready for launch. Best of all, within 2 weeks of launch the paper had generated 42 downloads, with 8 readers leaving testimonials – powerful lead generation for a small business like 73Bit.

The Feedback

“It’s a huge upgrade. It was a pleasure working with you.”

Vikram, Co-founder, 73Bit

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