Colt showcases shiny new proposition with 3D animated video

Client: Colt

  • New proposition needed high-quality video for launch
  • All aspects of video production handled, including scripting and storyboarding

The Challenge

When you’re launching a new product, you want a bit of sizzle. Colt was launching its new PrizmNet service, a financial extranet service connecting users to more than 160 exchanges, venues and service providers, and needed an asset they could use at a physical launch and online. It needed to sparkle, it needed to dazzle, and it needed to look great whether running in the background or in the middle of a presentation.

But, with internal video production resources limited, Colt wasn’t confident it could achieve the results it wanted by itself.

The Solution

I was asked to help Colt develop a script and storyboard for the video, and to work with a third party animation team and voiceover artist to bring the video together. The result was a video that Colt was proud to showcase at its physical launch, and which has lived on its YouTube channel ever since.

3,500

views on YouTube