Case studies become a breeze for u-blox with skilled technical copywriting

Client: u-blox

The Challenge

u-blox has lots of happy customers, but capturing their testimony was tricky. With the marketing team based in Switzerland but working in English, writing copy that read as though written by a native speaker was time-consuming – and with a highly technical proposition, finding freelance help that didn’t require excessive handholding was a challenge, too.

The Solution

I slotted into the u-blox case study machine, working with them through the entire case study process: interviewing the customer, then writing the case study from the notes, and handling any feedback from the customer.

The case study was finalised in just two weeks, thanks to a happy and engaged customer, and u-blox have continued to work with me on case studies.

The Feedback

“I really like your style of writing, it is easy to follow, to the point and the use of quotes throughout the text makes it really lively. I also want to say, that we are very happy with your performance during last week’s case study meeting. It was a pleasent conversation, you asked all the right and interesting questions, and led this discussion with great ease. I hope we can do more activities like this in the future.”