Autino gets slick product video for rebrand

Client: Autino (now BP)

  • Autino had rebranded and needed new content to promote its CustomerLounge product
  • No internal video resource and a small team meant video production was challenging
  • I handled production duties as well as scripting and storyboarding for the animation

The Challenge

A rebrand is a great chance to show off your products in their best light. But that relies on having premium content ready to go on launch day that’s on-brand and compelling.

With a one-man marketing team and no internal resources to create video, Autino needed support to create an explainer video for its flagship product, CustomerLounge.

The Solution

I was already working on a retainer for Autino, and so was ideally placed to lead the project. I already had a deep understanding of the product and the target audience; I combined that with my trusted freelance network of animators to produce the video.

I handled scripting and storyboarding, and worked with my freelance partner to produce the animation for Autino. All the marketing manager had to do was review and sign off!