Since 2020, ActiveOps has been in need of blog content that’s fresh and insightful. In more recent months, that blog content has also needed to reflect ActiveOps’ changing brand as they evolve. The brand project, and other big-ticket marketing activities, have the internal team totally maxed out. They needed a way to create high-quality blog without taking hours of the marketing team’s time.
I’ve been blogging for ActiveOps for a long time now, and that means I’m very familiar with their products, their philosophy, and their target audience. I use all that experience to take any blog brief and work it up into a published piece of content which doesn’t require much in the way of changes.
Often ActiveOps’ marketing team can simply give me the brief and the name of a subject matter expert to interview, and I can take it from there, quickly getting to the heart of the issue and crafting compelling content (including meta data and social media posts) that they can simply take and publish, keeping the wheels of the marketing engine turning while they focus on the big picture.