Copywriter, content marketer and ghostwriter
Copywriter, content marketer and ghostwriter
The Christmas article – how seriously does anyone take that? Just stick in a few puns, chuck a santa hat on an employee, and try not to be late to the Christmas Party, right?
ActiveOps wanted to do something a bit cleverer with their Chistmas message. They had recently repositioned their business to focus on Decision Intelligence, a game-changing way to apply artificial and human intelligence to decision-making in operations. Bhavesh, the CMO, wanted an article that would present Decision Intelligence with a humorous Christmas twist.
The catch? It was the 13th December, and the team was already flat out working on marketing projects.
As a long-time client of ActiveOps, I needed very little in the way of briefing to take the idea and produce a full-blown article. I decided that we’d equate ActiveOps’ Decision Intelligence with Christmas Magic, and create an interview between ActiveOps and Father Christmas talking about how his operations use magic to get all the presents manufactured and delivered in time for Christmas.
It was enormous fun to write, even under a deadline. And I couldn’t be happier with the end result.
Best of all, over the Christmas period and into the new year, we got emails from various salespeople praising the article as having caught the imagination (and attention) of their customers and prospects. And one of the prospects who responded to the article turned into a million-dollar deal for ActiveOps – possibly the best content attribution I’ve ever seen.