New application pages boost performance for OxTS

Client: OxTS
  • Needed pages targeting their audience by what they were using OxTS tech for
  • Existing pages were too long, tech-focused, and stuffy
  • New pages written rapidly and have led to superior performance
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The Challenge

OxTS was revisiting its web content to try and improve conversion rates, especially for pages targeting new markets. The team had identified several pages that needed creating and/or updating, that focused on specific uses for OxTS’ internatial navigation systems.

The existing pages were tech-heavy, too wordy, and didn’t read like the exciting and forward-thinking tech company that OxTS is. And there were a bunch of application pages that didn’t exist, which needed to. But with the team fully engaged on other projects, there was nobody on hand to get the pages written. 

The Solution

I’ve been working with OxTS for years now. Not only am I familiar with all their products and markets, I’m also used to speaking to their developers and engineers regularly – and they’re used to dealing with me. So it’s been very quick and simple to put together pages for OxTS that put their products in a wide range of context designed to resonate with the audience. 

The Feedback

“Just an FYI, the newly designed application pages on the website are working much better for us than the old legacy pages. So the work we’ve done on them has really had a positive effect.”

Geoff, Product Marketing Manager, OxTS

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