B2B collateral writer

Freelance collateral copywriting that saves time and delivers results

Sales collateral copywriting that frees you up

Creating sales collateral is a big part of any marketing effort. And although sales might be desperate for a new brochure or slide deck, chances are you’ve got more strategic work you’d like to do.

Working with me gives you a way to quickly create high-quality collateral that supports sales and lets you get on with the rest of your marketing.

The process

How it works

The first step in any project is for me to understand how your sales guys work, what your sales cycle looks like, and the proposition we’re promoting. It won’t take long, I promise!

After that, I’ll get to work drafting copy. If you have an existing template I’ll use that. If you don’t I can suggest one.

It’s really that simple!

B2B collateral copywriting FAQ

As a freelance B2B collateral writer, I’m often cheaper than agencies – but the exact price of an asset depends on its length, where it’s being used, and so on.

Contact me to discuss your project and I’ll get you a quote as fast as I can.

I can usually create a piece of collateral within one week of briefing. If it’s a longer item such as a proposal or a presentation deck, it may take longer.

Yes! As well as being an experienced B2B collateral writer I have worked on numerous sales enablement initiatives. I understand the challenges marketing has with sales, and vice versa, and can produce internal-facing briefings, summaries and cheat sheets that help sales get the most out of marketing, without sucking all of marketing’s time.

I always prefer to talk directly to the salespeople who will be using the collateral, to make sure it’s something they will use. Just get me added to your Teams or Google Chat and I can take things from there.

I have written flyers for events and trade shows countless times. I’m very used to creating high-impact copy that has limited space to work in – bring it on!

Absolutely! I have written brochureware for a wide range of organisations, including consultancies, hardware manufactures, and SaaS companies.

All in a day’s work for a B2B collateral writer!

I can produce slideware frameworks that you populate yourself, or work with a trusted partner to deliver you on-brand and beautiful PowerPoint slides. I can also create speaker notes that give your presenter the best chance of stealing the show.

I’m very happy to support with proposal writing if you think it’ll add value. Just tell me what you’re working on and we can take it from there.

Happy B2B sales collateral clients

“There was a great deal of positivity around your work – so well done – you are doing brilliantly. So good to hear.”
“Thanks so much for your excellent work on this.”
"The newly designed application pages on the OxTS website are working much better for us than the old legacy pages. So the work we've done on them has really had a positive effect."

Let's get your project off the ground

Email or call me for a chat about your sales collateral needs - I'd love to hear from you.