Star Wars Day social content gives ActiveOps great engagement

Client: ActiveOps
  • Needed a creative but on-brand concept for Star Wars Day
  • I created multiple concepts and worked with an in-house designer to bring them to life
  • Post was one of the top-performing on LinkedIn and Instagram for May
See my work

The Challenge

Jumping on social trends can be a bit embarassing if done badly. So when ActiveOps wanted to post for Star Wars Day, they knew it needed to be good. With a busy internal team, giving the post sufficient brain-space to be good was going to be difficult.

The Solution

I’ve worked on other creative concepts for ActiveOps before, so they trusted my creative brain to come up with something that would strike the right balance of humour, relevance, and on-brandness, without being try-hard.

I created a variety of concepts for them (including a video concept that we didn’t get time to execute, alas). Once they chose one, I worked with their in-house designer to put the carousel together, and the whole thing was wrapped up in just a few days.

The stats reveal that the posts on Instagram and LinkedIn were both some of the highest-scoring for engagement that month.

The Feedback

“A huge amount of clicks across the content showed that it really worked for the audience.”

Tom, Communications Director, ActiveOps 

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