B2B web copywriting: does copy or layout come first?
Every marketer worth their salt has been part of (if not led) at least one website refresh during their careers. And in that time, you’ve no doubt been plagued by the same quandary that everyone else has faced: do you write the words first, or sort out the design?
As a B2B web copywriting veteran, you won’t be surprised to know that I have opinions on this topic. I’ve tried it both ways (as it were) and seen it go well, and badly, both ways.
In this blog, I’m sharing my experiences and what I think is the best way to go.