How to write a good B2B Christmas article
If you’ve worked in marketing for a year or more, you’ll know that it’s well past time to be thinking about Christmas content. Even in B2B land.
I’m already working on my first Christmas article of the year for a client, and over the years I’ve been privileged to create various pieces of Christmas content over the years. If you’re trying to create your Christmas content and finding it difficult, this blog is for you.
B2B web copywriting: does copy or layout come first?
Every marketer worth their salt has been part of (if not led) at least one website refresh during their careers. And in that time, you’ve no doubt been plagued by the same quandary that everyone else has faced: do you write the words first, or sort out the design?
As a B2B web copywriting veteran, you won’t be surprised to know that I have opinions on this topic. I’ve tried it both ways (as it were) and seen it go well, and badly, both ways.
In this blog, I’m sharing my experiences and what I think is the best way to go.
Christmas story
I often write short stories in the run up to Christmas, adding a new chapter each day with the starting line inspired by my advent calendar. This year, I’m asking my friends, family and network to vote on what each day’s chapter should start with – and adding each new chapter here for everyone to […]
3 important baby milestones the parenting books don’t mention
Our little girl is now 17 months old (I think? To be honest, I’ve been fuzzy on it ever since we switched from counting in weeks to counting in months). In that time, there have been many baby milestones to celebrate – her first birthday, her first steps, her first attempts at words. There have also been some milestones we weren’t so keen on – sleep regressions, first time she fell off the bed, and so on. It’s all part of what we were told to expect when becoming new parents.
But there are the milestones that nobody prepared us for. They’re not always bad, not always good, but they’re definitely things that any new parent should know about. So it’s obviously in the public interest that I share my top 3 milestones that you won’t find in the baby books.
Memories of Guanajuato (coffee with a drug dealer)
In my youth, I backpacked for three months across North America, couch surfing my way to the 2013 World Scout Moot in Canada. I kept a blog during that time; this piece is one of those blog posts, covering my visit to the famously colourful studen town of Guanajuato.
3 Microsoft Word features that make copywriting easier
Do you ever find that your Word Document just doesn’t look quite right, no matter what you try? If so, you’re not alone. Despite its ease of use, one of the most common tasks I was asked to help with when I worked client-side was helping people sort out recalcitrant Word Documents. Some common complaints: […]
What marketing should I be doing during Coronavirus?
I know, I know, it’s another bloody Coronavirus article. Sorry. But I do think it’s an important discussion to have. As B2B marketers, we are often taught to capitalise on live events – it adds immediacy to the brand, it helps you reach more prospects, it makes you look like your company is an active […]
3 ways to feel great about home working
Covid-19, Coronavirus, Corona – whatever you want to call it, this pandemic is unlike anything any of us can remember. And businesses up and down the country are responding by enabling their people to work from home, to reduce the risk of the virus spreading. Your LinkedIn feed is likely already humming with people talking […]
A Long Time Scout Goes Couchsurfing
This was a piece I guest-wrote for Couchsurfing.org‘s Tumblr, during my trip round the Americas in the summer of 2013. I hope you enjoy it! I didn’t leave the United Kingdom with the intention of changing my life. I didn’t dream of VW Campervans or vintage-effect photos on Instagram. I don’t even really like the […]